LG and Samsung: Early‑Year Launches
LG and Samsung kick off the TV calendar in March and April. Both brands typically unveil their flagship OLED and QLED models during this window, giving early adopters a chance to upgrade before the summer rush.
- March: LG introduces its new OLED line‑up.
- April: Samsung rolls out the latest QLED series.
Mid‑Year Launches: TCL and Hisense
Following the early releases, TCL and Hisense schedule their new models for June and July. These brands focus on value‑driven QLED and Mini‑LED sets that appeal to budget‑conscious shoppers.
- June: TCL’s premium QLED series hits the market.
- July: Hisense launches its updated ULED range.
Late‑Year Releases: Panasonic and Philips
Panasonic and Philips traditionally bring their new televisions to market in August and September. Their offerings often emphasize color accuracy and cinematic performance.
- August: Panasonic releases its latest OLED lineup.
- September: Philips introduces new models with Ambilight technology.
Sony’s Biannual Schedule
Sony used to launch in July but now follows a biannual cadence, releasing flagship models twice a year. This approach spreads out product updates across the calendar, allowing Sony to compete in both the mid‑year and end‑year segments.
- Spring release: Updated Bravia OLED series.
- Fall release: New Bravia LED models.
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