Skip to Content

Samsung S85F vs Philips OLED760 vs LG B5: Which Elite OLED Wins the Black Friday Battle?

We tested three premium OLED TVs side‑by‑side – Samsung S85F, Philips OLED760 and LG B5. Find out which model delivers the brightest HDR, most accurate colors, best motion handling and overall value for Black Friday 2025.
7 February 2026 by
TechStora Editorial Board

Introduction

TechRadar put three high‑end OLEDs head‑to‑head: Samsung’s S85F, Philips’s OLED760 and LG’s B5. All three are flagship models for 2025, but they differ in brightness, color handling, motion processing and HDR support. Below is a concise breakdown of our findings to help you decide which TV deserves a spot on your Black Friday wishlist.

Brightness & HDR Punch

The Samsung S85F leads the pack with a peak HDR brightness of 777 nits, noticeably brighter than the LG B5 (668 nits) and the Philips OLED760 (665 nits). The higher peak makes daytime scenes and bright HDR highlights feel more vivid, though it can occasionally oversaturate very bright objects.

  • Samsung S85F – 777 nits peak HDR, 130‑150 nits average HDR.
  • LG B5 – 668 nits peak HDR, similar average HDR.
  • Philips OLED760 – 665 nits peak HDR, similar average HDR.

All three measured around 130‑150 nits for full‑screen HDR, so the difference is mainly in peak performance.

Color Accuracy & Vibrancy

The LG B5 struck the best balance between vividness and accuracy, delivering colors that are both punchy and true‑to‑life. The Philips OLED760 offered the most natural and rich palette, but its lower brightness muted the impact of bright colors. Samsung’s S85F produced the most vibrant yellows and whites, but at times the colors bordered on oversaturation.

  • LG B5 – Best overall color balance.
  • Philips OLED760 – Most natural, rich tones.
  • Samsung S85F – Highest vibrancy, occasional oversaturation.

Motion Handling & Upscaling

The Philips OLED760 lacked dedicated motion processing, resulting in noticeable judder during slow pans. Adding any motion smoothing introduced a blurring artifact. In contrast, the LG B5 featured smooth motion interpolation and strong upscaling, making fast‑moving content look clean. Samsung’s S85F performed adequately but did not excel in this area.

  • LG B5 – Excellent motion smoothing and upscaling.
  • Samsung S85F – Good, but not standout.
  • Philips OLED760 – Minimal motion processing; best viewed with judder.

HDR Format Support

HDR compatibility is a key differentiator:

  • Philips OLED760 – Supports both HDR10+ and Dolby Vision.
  • Samsung S85F – HDR10+ only.
  • LG B5 – Dolby Vision only.

This makes the Philips the most versatile for content that uses either HDR standard.

Verdict: Which OLED to Buy?

Choose based on your priority:

  • Brightest HDR experience: Samsung S85F.
  • Natural colors with unique Ambilight feature: Philips OLED760.
  • Balanced picture with superior motion handling: LG B5.

All three are premium options, but the Samsung S85F offers the best peak brightness for a striking HDR impact, while the LG B5 provides the most well‑rounded performance for everyday viewing.