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Phia Secures $35M Funding to Boost AI‑Powered Shopping Experience

Fast‑growing startup Phia closes a $35M round to expand its AI‑driven shopping app, scale machine‑learning talent, and address recent privacy concerns.
27 January 2026 by
TechStora Editorial Board

Funding Round Highlights

Phia, a ten‑month‑old startup, closed a $35 million Series A led by Notable Capital with participation from Khosla Ventures and returning investor Kleiner Perkins.

Growth Metrics

The app now serves hundreds of thousands of monthly active users, has grown revenue 11× since launch, and onboarded 6,200 retail partners.

Privacy Concerns

Fortune reported that Phia’s browser extension briefly logged webpage content, raising data‑privacy questions. The feature was removed after notification, and the company asserts no data was stored.

Future Plans

With the new capital, Phia aims to hire top machine‑learning engineers to build a “holistic shopping agent” that offers personalized feeds, outfit recommendations, and resale suggestions.

  • Expand AI capabilities
  • Strengthen data‑privacy safeguards
  • Scale team beyond the current 20‑person New York office

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