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OpenAI Announces ChatGPT Ads with Up to $60 CPM

OpenAI will begin serving ads on ChatGPT for free and $8 Go users in the United States, charging up to $60 per 1,000 views—prices comparable to live NFL broadcasts. No official cost details for advertisers have been released.
27 January 2026 by
TechStora Editorial Board

Ad rollout details

OpenAI plans to begin rolling out ads on ChatGPT in the United States for users on the free tier and the $8 Go subscription.

Pricing comparison

The company says it could charge up to $60 per 1,000 views, a rate that matches the cost of live NFL broadcasts.

  • Free or $8 Go users will see the ads.
  • Charge: up to $60 per 1,000 views (CPM).
  • Comparable to live NFL broadcast advertising rates.

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