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Nothing Expands Retail Presence: New Stores in Bengaluru, New York & Tokyo

Nothing is opening a second store in Bengaluru and teasing locations in New York and Tokyo, expanding its global retail footprint beyond the London flagship.
27 January 2026 by
TechStora Editorial Board

Current Store Landscape

Nothing currently operates a flagship showroom in Soho, London, and a newly announced second location in Bengaluru, India, slated to open on Valentine’s Day.

Planned International Locations

The company has hinted at upcoming storefronts in two major markets:

  • New York, USA – anticipated “near future” opening.
  • Tokyo, Japan – also slated for the near future.

Why Physical Stores Matter for Nothing

Unlike traditional retail, Nothing’s locations serve as immersive brand experiences, allowing customers to interact with the full product lineup, from the Phone 3a series to the Ear 2 earbuds.

For U.S. customers, the New York showroom could become the most convenient way to access devices that are otherwise limited to the US Beta Program.