Overview
The NFL’s Super Bowl LX will showcase a new one‑minute commercial from Meta in partnership with iconic eyewear brand Oakley. The ad introduces AI‑enabled smart sunglasses that blend performance tech with celebrity appeal.
Featured Celebrities
The commercial spots several well‑known athletes and entertainers wearing the Oakley‑Meta shades:
- Marshawn Lynch – former Super Bowl‑winning running back
- Sky Brown – pro skateboarder and surfer
- Akshay Bhatia – rising PGA Tour star
- Kate Courtney – Olympic mountain biker
- Sunny Choi – B‑Girl breakdancer
- Darren Watkins Jr. (iShowSpeed) – YouTube gaming personality
- Spike Lee – filmmaker and sports enthusiast
The Oakley‑Meta Smart Shades
Two models are highlighted:
- Vanguard – wrap‑around frame, Garmin‑compatible, voice‑command ready, Prizm lens tech, 12 MP camera with 122° field of view, IP67 rating, 32 GB storage.
- HTSN – classic style, Prizm Ruby lens, 12 MP camera with 100° field of view, IPX4 rating, open‑ear Bluetooth speakers, 32 GB storage.
Both pairs offer real‑time stats, AI interaction, and high‑quality audio.
Pricing and Availability
The Vanguard retails for $499 and the HTSN for $479. While feature‑rich, the premium price and varying durability ratings may give some consumers pause.
Considerations Before Buying
Potential buyers should weigh the following:
- High cost relative to comparable smart glasses.
- Durability differences – Vanguard’s IP67 vs. HTSN’s lower IPX4 rating.
- Camera field of view – broader on Vanguard.
- Target audience – athletes and content creators who value integrated AI and hands‑free recording.