Can We Believe the Numbers?
Did you hear that global smartphone shipments grew by 4% in Q4 2025? Is this true? According to some reports, Apple was the leader in shipments and reached a record 25% market share. But have we seen this before? What's Behind the Numbers?
Apparently, the demand for the iPhone 17 series has remained strong since its launch. But is it possible that older iPhone models like the 16 series also contributed to this growth? And what about Samsung, which came in second place with an estimated 18% share of all shipments for the quarter? Can we trust these numbers? Rising memory costs and component shortages might be a big challenge in 2026. So, let's think about this - are smartphone shipments really growing, or is there something more to it?