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Apple’s Low‑Cost MacBook: A18 Pro Chip, 8 GB RAM, $699‑$799

Apple plans to launch a budget MacBook powered by the A18 Pro chip, featuring 8 GB RAM, a 12.9‑inch display, bright color options, and a price between $699 and $799, aiming for 5‑8 million units annually.
5 February 2026 by
TechStora Editorial Board

Overview

Apple is set to launch an entry‑level MacBook that targets budget‑conscious consumers while navigating the ongoing memory supply constraints.

Key Specifications

  • Processor: A18 Pro chip (same as iPhone 16 Pro/Pro Max)
  • Memory: 8 GB RAM (down from earlier 12 GB rumors)
  • Display: 12.9‑inch screen (smaller than the previously rumored 13.6‑inch LCD)
  • Colors: Bright options such as yellow and “goose pink”
  • Price: US $699–$799

Market Positioning

The device will sit below the current MacBook Air’s starting price of $899, aiming for a broader audience with an estimated annual sales volume of 5–8 million units.

Implications of the Memory Situation

By limiting RAM to 8 GB, Apple can keep costs low despite rising memory prices, ensuring the MacBook remains affordable while still delivering performance comparable to its M1‑based predecessors.