Key Claims
- Second‑generation Ultra Wideband chip, the same chip found in the iPhone 17 series, Apple Watch Ultra 3 and Series 11 smartwatches.
- Improved Precision Finding can guide users from 50% farther away.
- Apple Watch Series 9 or later, and Apple Watch Ultra 2 or later can use Precision Finding.
- Upgraded Bluetooth chip expands locating range.
- Louder speaker that is 50% louder than the original.
- Pricing unchanged at $29/€35/£29 for a single unit.
- Free personalized engraving available.
Reality Check
Many of the devices cited as sharing the new chip have not been announced, making the claim unverifiable at this time.
The “50% farther” and “50% louder” figures lack independent testing and are likely marketing estimates rather than measured performance gains.
Apple’s Bluetooth range improvements are plausible, but without concrete distance numbers the benefit remains unclear.
Pricing consistency is plausible, yet the value proposition hinges on the unproven range and loudness claims.
Conclusion
While the second‑generation AirTag brings incremental upgrades, several highlighted benefits appear exaggerated or unsubstantiated.
Proceed with caution and verify performance yourself before upgrading.
Want the latest facts? Check Apple’s official specifications and independent reviews now.