Quarterly Shipment Overview
According to Omdia, Apple shipped 19.6 million iPads in Q4 2025, marking a 16.5 % year‑over‑year increase.
Top Competitors
Apple’s performance was second only to Lenovo, which grew 36.2 % on shipments of 3.9 million units.
Market Share Breakdown
Apple’s market share rose 2.6 percentage points to 44.9 %.
- Samsung – 14.7 %
- Lenovo – 8.8 %
- Huawei – 6.9 %
- Xiaomi – 6.4 %
- Other makers – 18.3 %
Broader Tablet Market Trends
Worldwide tablet shipments grew about 10 % YoY in Q4 2025, indicating a slowdown after three years of decline.
Analyst Commentary
Himani Mukka of Omdia highlighted that seasonal holiday demand and pre‑build activity ahead of anticipated memory constraints boosted Q4 shipments, but warned that demand could face increasing pressure in 2026.
Industry Perspective
Marcus Mendes, a Brazilian tech podcaster and journalist who has covered Apple since 2012, continues to monitor these developments.