Overview of Recent Pricing Adjustments
Apple notified developers that, effective today, proceeds from App Store app sales and In‑App Purchases are being recalibrated in select countries. The recalibration uses publicly available exchange‑rate data from financial data providers to keep prices consistent across all storefronts.
Upcoming VAT Increase in Mauritius
Starting February 26, Apple will implement additional pricing changes specific to Mauritius, reflecting a 15 % increase in Value‑Added Tax (VAT). The adjustments will be applied automatically for storefronts where Mauritius is not the base currency.
- Pricing will be equalized using the new VAT rate.
- Auto‑renewable subscriptions will remain unchanged.
- Developers who set prices manually will retain control over those values.
Impact on Developers and Subscriptions
While the automated price equalization will affect most app and in‑app purchase prices, Apple clarified that auto‑renewable subscription pricing will not be altered. Developers who manage prices manually must review any changes to ensure they align with their revenue expectations.
How to View Updated Pricing in App Store Connect
App Store Connect’s “Pricing and Availability” section already reflects the new adjustments. Translations of the updated agreement will be posted on the Apple Developer website within a month, providing developers with localized guidance.