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AMD Projects PC Business Growth in 2026 Amid Rising Memory Prices

AMD expects its premium PC segment to expand in 2026 even as RAM and SSD prices climb, backed by strong revenue from client, gaming, and enterprise divisions.
5 February 2026 by
TechStora Editorial Board

Overview

AMD’s latest financial results show a robust 34% year‑over‑year revenue increase, reaching $10.3 billion for the quarter and $34.6 billion for the full year. Despite steep rises in memory and SSD costs, the company remains confident that its premium PC business will continue to grow through 2026.

Financial Highlights

The quarter’s key figures include:

  • Total revenue: $10.3 billion (34% YoY growth)
  • Client and gaming segment: $3.9 billion (+37% YoY)
  • Gaming‑only revenue: $843 million (+50% YoY)
  • Embedded segment: $950 million (+3% YoY)
  • Non‑GAAP gross margin: 52% for the year
  • Net income: $1.5 billion for the quarter, $6.8 billion annually

Market Challenges

Memory (RAM) and SSD prices have surged, in some cases quadrupling from recent lows, creating a cost barrier for new PC builds. AMD acknowledges that these pressures could dampen overall PC sales in 2026, especially as other devices compete for the same memory resources.

Growth Drivers

AMD expects several factors to offset the headwinds:

  • Strong demand for premium enterprise products and high‑end client upgrades.
  • Continued popularity of Radeon GPUs, with inventory levels deemed sufficient.
  • Revenue from semi‑custom consoles (PlayStation 5) and handhelds like the Steam Deck.
  • Sales of Instinct MI308 accelerators, including $390 million to China.

Outlook for 2026

While the broader PC market may face a downturn, AMD’s strategy focuses on the “higher‑end of the market,” targeting customers willing to pay a premium for performance. The company believes that growth in enterprise and client segments will compensate for slower activity in price‑sensitive categories.

Conclusion

AMD’s financial resilience and diversified product portfolio position it to navigate the memory‑price crisis. By leaning into premium offerings and leveraging strong gaming and enterprise demand, AMD aims to sustain growth through 2026 despite a challenging macro environment.