What Is Alexa+?
Alexa+ is Amazon’s next‑generation AI chatbot, built on large language models from Amazon Nova and Anthropic. It expands on the original Alexa by supporting more complex interactions, deep conversations, and multi‑day context retention.
How to Activate Alexa+
US users can enable the service in three simple ways:
- Say “Alexa, upgrade to Alexa+” on any Alexa‑enabled device.
- Visit Alexa.com and log in with your Amazon account.
- Open the Alexa app and follow the upgrade prompt.
Key Improvements Over Classic Alexa
- Large‑language‑model power from Amazon Nova and Anthropic.
- Ability to hold “deep conversations” on complex topics.
- Contextual memory that spans multiple days.
- Available on devices, the web, and the mobile app.
Early Access Insights
During the early‑access phase, users reported using Alexa+ in “completely new and different ways,” engaging in more sophisticated dialogues and leveraging its memory to continue discussions over time.