Svedka’s AI‑Generated Fembot Spot
According to Svedka’s parent company Sazerac, it took roughly four months to reconstruct the Fembot and train the AI to mimic facial expressions and body movements. The AI handled most visual elements, while humans still wrote the storyline.
The brand partnered with Silverside AI, the same team behind recent AI‑generated Coca‑Cola commercials, to create the Super Bowl spot.
- Four‑month reconstruction and training period
- Human‑written storyline
- Collaboration with Silverside AI
Meta’s Oakley‑Branded AI Glasses
Meta highlighted its Oakley‑branded AI glasses, designed for extreme sports and adventures. The ad featured thrill‑seekers, including IShowSpeed and filmmaker Spike Lee, demonstrating slow‑motion basketball dunks, hands‑free Instagram posting and other advanced features.
Meta also used its wearable AI tech in the previous year’s Super Bowl ad with stars like Chris Pratt, Chris Hemsworth and Kris Jenner.
- Showcase of extreme‑scenario use cases
- Celebrity appearances to boost credibility
Amazon’s Alexa+ Satire
Amazon’s commercial starred Chris Hemsworth in a tongue‑in‑cheek “AI is out to get me” storyline. The ad exaggerated common AI fears—Alexa+ closing the garage door on Hemsworth’s head and shutting the pool cover while he swam.
Beyond the comedy, the spot introduced the new Alexa+, highlighting its enhanced intelligence for smart‑home management and vacation planning.
- Humorous take on AI anxieties
- Launch of Alexa+ with broader capabilities
Ring’s “Search Party” Feature
Ring’s ad focused on its AI‑driven “Search Party” feature, which helps reunite lost pets with owners. The commercial followed a young girl searching for her dog Milo, showing how users can upload a pet photo, let AI match images, and tap into nearby cameras and the Ring community.
The feature is now available to anyone, even without a Ring security camera, and reportedly helps reunite more than one lost dog per day.
- AI image matching for pet recovery
- Community‑wide network integration
Google’s Nano Banana Pro
Google showcased its newest image‑generation model, Nano Banana Pro, in a spot where a mother and son used AI to envision and design a new home. By uploading photos of bare rooms, the AI transformed them into personalized spaces with a few prompts.
- AI‑powered interior design assistance
- Simple text‑to‑image workflow
Ramp’s AI‑Powered Spend Management
Ramp secured a Super Bowl slot with Brian Baumgartner, known for playing Kevin on “The Office.” In the ad, Baumgartner uses Ramp’s AI‑driven platform to “multiply” himself and tackle a mountain of work, emphasizing automation that lets teams focus on high‑impact tasks.
A playful nod to Kevin’s infamous chili spill added brand personality.
- AI automation for finance teams
- Humorous brand storytelling
Rippling’s Alien Onboarding
Rippling, a cloud‑based workforce management platform, debuted its first Super Bowl ad with comedian Tim Robinson. The spot featured an alien monster undergoing onboarding, poking fun at HR headaches while highlighting Rippling’s AI automation capabilities.
- AI‑driven HR and onboarding
- Comedic approach to complex workflows
Wix Harmony Platform
Wix introduced its AI‑powered Wix Harmony platform, promising website creation as easy as chatting with a friend. Launched in January, the platform blends AI‑driven creation, “vibe coding,” and full visual editing for rapid site building.
- Conversational AI for web design
- Combines automated generation with manual customization